ASICS joins Freshworks Chennai Marathon 2026

ASICS has strengthened its presence in Chennai through a new partnership with the Freshworks Chennai Marathon, marking a significant step in the brand’s expansion strategy in India. As part of this collaboration, the marathon has launched the ASICS Running Club, a community‑driven initiative aimed at supporting runners with structured training, expert guidance, and performance‑focused resources.

The partnership aligns with ASICS’ broader mission to promote running culture across major Indian cities, leveraging Chennai’s rapidly growing fitness community. The ASICS Running Club will offer professionally curated training sessions, access to certified coaches, and personalised running plans designed to help participants prepare effectively for the marathon’s upcoming edition.

Freshworks, the title sponsor of the Chennai Marathon, continues to invest in initiatives that enhance the event’s scale and experience. The collaboration with ASICS is expected to elevate the marathon’s profile, attract more participants, and deliver a more holistic engagement ecosystem for amateur and seasoned runners alike.

With Chennai emerging as a key market for sports and fitness brands, ASICS’ partnership signals a deeper commitment to long‑term community building and market development. The initiative also reflects the growing trend of global sports brands collaborating with major Indian running events to expand their footprint and support grassroots fitness movements.